“What’s sometimes really overwhelming in Sweden is the uniformity. People kind of disappear by all looking the same and wearing the same clothes. There are a lot of great individuals, but it can become a very blank and bleak picture.”Nina Cherry
I decided to take a trip to Sweden because the weather was just as cold as New York City in February. Also, the cheap flight was just too much to pass up!
Retro was cool, the environment was precious and old was the new ‘new’. Kids wanted to wear Sylvia Plath’s cardigans and Buddy Holly’s glasses – they revelled in the irony of making something so nerdy so cool. They wanted to live sustainably and eat organic gluten-free grains. Above all, they wanted to be recognised for being different – to diverge from the mainstream and carve a cultural niche all for themselves.